Branding Guidelines

While we love that you are taking TEDTalks and TED content for a spin under Creative Common license with your own mark on it, we want to make sure your audience, as well as ours, don’t get confused. This guideline aims to enable you to get credit for what you made and not call us if they have questions about your applications. TED, and other graphics, logos, designs, page headers, button icons, scripts, and service names are registered trademarks of TED Conferences LLC. They are not part of the Creative Common License. You cannot use our registered trademarks without our explicit permission. 

Do’s and Don’ts

What you can and cannot do with regards to the TED brand depends on your API key classification. 

BASIC:

  1. No use of TED logo and color scheme.
  2. No logo variation of any kind that is an off-shoot of TED logo.
  3. No use of the word TED in the name of your app.
  4. You must provide a byline attribution somewhere in your application that is clearly visible by everyone who uses it.
    • Short form byline text:Data provided by TED
    • Long form byline text:This application has been developed using the TED API and is not an official service of TED
  5. Use of the tagline “ideas worth spreading” -- or any variation on it -- is not permitted.
  6. If you are a TEDx organizer and would like to use TEDx branding that is not the TEDx event name and logo of your TEDx license, you will need to obtain approval from the TEDx team. Please email here.

PREMIUM:

  1. You must provide a byline attribution somewhere in your application that is clearly visible by everyone who uses it.
    • Short form byline text:Data provided by TED
    • Long form byline text:This application has been developed using the TED API and is not an official service of TED
  2. Use of the tagline “ideas worth spreading” -- or any variation on it -- is not permitted.
  3. If you are a TEDx organizer and would like to use TEDx branding that is not the TEDx event name and logo of your TEDx license, you will need to obtain approval from the TEDx team. Please email here.
  4. If you want to have the word TED in the name of your app, contact us to apply. The name must conform to these rules:
    1. The TED reference may not be in red.
    2. The TED reference may not be in Helvetica font family.
    3. You cannot lead your name with TED - i.e. “TEDCooks” or “TEDLibrary”.
    4. You can, however, end your name with TED -- i.e. “EducaTED” or “Discover TED”.

PARTNER:

Subjected to approval on a case by case basis, Partner API key holders are permitted to use the official TED registered trademarks. If you are interested in becoming our content partner, please contact our Director of Global Distribution and Licensing

The TED colors and fonts

Avoid using these, unless you have explicit permission to do so:

TED red color values
Pantone 485 C
C=0 M=100 Y=100 K=0
R=230 G=43 B=30

TED font family
Helvetica Neue, Helvetica